Promoted Pins: The First Paid Advertising Pinterest Option

Pinterest announced the launch of its first paid advertising form on September 19, 2013. Promoted pins give the social network access to a new monetization opportunity, similar to the one developed by Facebook and Twitter. Promoted pins will give advertisers a chance to reach a bigger audience than the one they were capable of reaching through traditional Pinterest activity. Pinterest is one of the most visually attractive networks and as such, it appeals to a big number of companies that are trying to communicate with a target audience and discover prospects. The new functionality is currently limited for testing purposes. Promoted pins are soon expected to become generally available. Pinterest CEO Ben Silbermann explained that the promoted pins will be fully tasteful and transparent. There will be no popup ads or flashy banners that will...