Five Perpetual Content Marketing Problems and How to Fix Them

Content marketing ideas

What are you doing to connect to your audience? Does your reputation establishment campaign put a focus on marketing? The days of traditional outbound campaigns are long gone. Today’s audience wants to get something useful and fun from its interaction with brands. Using content marketing as a part of the overall marketing strategy has become equally important for big enterprises and small family businesses. Over the years, content marketing proved its credibility – a recent

Six Reasons Why Every Company should Invest in an Article Writing Service and Professional Content Marketing

Six Reasons Why Every Company should Invest in an Article Writing Service and Professional Content Marketing

You’re a small business owner and you believe that investing in professional marketing is going to be a waste of money at the time being? How about a professional article writing service? Chances are that you don’t deem it necessary. You’re not alone – many small and medium-sized business owners underestimate the importance of professional content marketing. This post isn’t meant to convince you that

The Five Biggest Website Content Writing Clichés that will Ruin Your Online Presence

The Five Biggest Website Content Writing Clichés that will Ruin Your Online Presence

lichés are easy, clichés are safe and they’ll kill your website. We all fall in their trap but quality website content has to be original and innovative. You have just a couple of seconds to impress the busy and demanding web crowd. Don’t waste this opportunity on clichés and common phrases that we’ve all heard. Several website content writing clichés can be spotted all over the place. These decrease the chance of companies to connect with the right crowd and impress this audience.

Six Tips for the Selection of the Best Professional Copywriter

Six Tips for the Selection of the Best Professional Copywriter

Did you know that 27 million pieces of web content get shared online each day? According to more than 72 percent of all marketers, branded content is more effective than magazine ads, press release writing or the use of direct mail. Finally, companies that blog actively generate 97 percent more leads than the ones that don’t! These statistics certainly sound impressive and they demonstrate just how crucial quality content is. Business owners know that development is strongly connected with sensible web presence and

Six Biggest Copywriting Mistakes that Affect Your Website’s Reputation

Six Biggest Copywriting Mistakes that Affect Your Website's Reputation

Online reputation has become everything for businesses, especially the ones dealing with tough competition in the particular industry. Building a sensible online presence is cost-efficient and highly effective for targeted lead generation. So many businesses already rely on web copywriting services for the purpose of having effective website content. Yet, some individuals still believe that writing a bit of content occasionally and on their own will produce the same results. There are solid statistics behind the reasons why