The Google team has done everything in its power to kill traditional search engine optimization. Many sites lost their rank and a number of webmasters gave up on trying to catch up with the changes. One thing remains certain – the quality of website content will start playing an even bigger role for marketing and optimization in the future. Knowing what the characteristics of good web content are will help you update your site frequently and efficiently.
Search engine optimization professionals have seen a couple of tough years. Google changed the rules of the game so much that it killed some of the SEO staples. The process that began in 2012 saw its continuation in 2013 with PageRank changes and the introduction of a new algorithm targeting complex searches. What does the future have to offer? The 2014 SEO trends are somehow confusing and being successful will demand much more dedication and commitment than ever before. Here are five key trends you need to familiarize yourself with before the start of the new year.
Dedicating a Facebook page to your business is one of the easiest and most inexpensive ways of doing internet marketing. Many businesses fail making full use of their Facebook presence due to the lack of commitment or knowledge. To get targeted traffic and to find new prospects, you can rely on a series of basic steps.
Search engine optimization – is it really that important for your website? After all, it appears to be performing quite well and the traffic is increasing. This is great news but such growth tends to be sporadic. In order to accomplish sustainable results, you have to do something about getting more search engine traffic. Working with a SEO professional will help you optimize the performance of your website and experience a wide array of benefits. Here are some of the most important advantages.