Posted by You’re a small business owner and you believe that investing in professional marketing is going to be a waste of money at the time being? How about a professional article writing service? Chances are that you don’t deem it necessary. You’re not alone – many small and medium-sized business owners underestimate the importance of professional content marketing.
This post isn’t meant to convince you that you need to spend on something that you don’t believe is needed by your business.
Having professional content, however, can help you accomplish a number of important goals. It can even bring you new revenue generation opportunities.
Without further ado, we’d like to present the X reasons why opting for a professional article writing service will make a lot of sense for your business.
More Targeted Traffic to Your Site
Your corporate website is the heart and soul of your online presence. Content quality is needed to establish your reputation and it’s also in the foundation of successful search engine optimization.
Opting for an article writing service will drive targeted traffic to your site. People that need certain products and services search for those online using keywords. Professional copywriters know how to address the needs of that particular audience and improve the search engine positioning of your corporate website.
Just think about it – 72 percent of millennials do online research before buying products and services. In addition, digital information and online engagement influence about 36 cents of every dollar that consumers spend. Well-written content is in the heart of convincing people that your brand has the quality and the features that they need. Don’t underestimate the power of words!
Higher Engagement = Improved Brand Awareness
Being visible online will quickly increase the popularity and the recognition of your brand. Yes, you can accomplish the goals through the use of a professional article writing service.
Well-written content fuels engagement. People will read, post comments and ask questions. Each interaction makes it a lot easier for potential buyers to remember your company and what it stands for.
Traditional marketing is no longer effective. Inbound promotion is the way to go. It’s engaging and it gives buyers and opportunity to interact with a brand. Content marketing is an important component of your inbound strategy. Just think about it – 57 percent of organizations have at least two people on their team responsible for content creation. Almost 50 percent of the B2C marketers publish new content online more than once a week. These numbers suggest that advertising experts see text as an important tool for boosting brand recognition.
More Trust from Consumers
Good content turns you into an industry leader. It doesn’t matter what industry you represent – both B2B and B2C clients will be affected by the texts appearing in your website and on your corporate blog.
Good content and more trust from the consumers give you higher price margins. Some of the biggest marketing experts confirm the fact. Investing just a bit in an article writing service will give you a chance to raise your prices and still generate a big number of sales.
One of the Most Affordable Marketing Opportunities
You pay for professional content once and you get to use it for years to come. Quality, well-written, timeless content will maintain its value and continue delivering benefits.
As a result, this is one of the most affordable inbound marketing techniques. You can use content to accomplish a vast range of your marketing goals. In addition, you’ll find a copywriting agency or a freelancer to build a steady relationship with. As a result of this relationship, you’ll be given the best quotes. Content marketing gives you a high return on investment (ROI) and you don’t have to worry about doing marketing on a small budget.
Your Competition is doing it
Take a look at the websites of competitors. Impressed by their appearance and content? Chances are that other companies in the industry are already doing content marketing.
By avoiding this technique, you’re missing on a huge opportunity to become a thought leader and build a personalized relationship with a loyal audience. This is particularly important for companies that are trying to build brand awareness in a particularly competitive niche. No other technique will deliver the same results within a short period of time,
It Fuels Other Marketing Strategies
Well-written content is the fuel behind other amazing marketing strategies.
Social media marketing is heavily dependent on having interesting content to share with your audience. You can certainly do content curation but if you aren’t sharing links to your own website, you aren’t getting a lot of traffic.
An amazing website can be used in a number of different ways. The best content will easily go viral and your customers will start doing promotion instead of you. Investing in content means investing in a long-term relationship with prospects and buyers.
A Few Content Marketing Challenges to Overcome
Now that we’ve established the ways in which content marketing can help you, it’s time to take a look at some of the challenges. Obviously, it’s essential to find the right professionals for the job – copywriters that have enough experience and that will understand the specific needs of your audience.
A few of the additional content marketing challenges that you’ll need to overcome in order to make the most of the opportunity include:
- Knowing what the goals of the content marketing campaign are and following through
- Determining the right audience to deliver the content to
- Coming up with a content plan that will guarantee consistency in the long run
- Measuring the effectiveness of content and figuring which posts are most popular among the audience
- Keeping it niche enough to establish your reputation
- Creating content that’s unique and different from what the competition has to offer
We can help you overcome all of these challenges quickly and effectively. Phoenix Digital Solution’s team of experienced copywriters has helped numerous customers establish their reputation, stand out from the competition and establish their niche. Don’t hesitate to contact us and benefit from a free quote. To learn more about the opportunities that we have to offer, please take a look at our service portfolio.