Understanding the Social Media Gap: Passive Presence vs. Active Engagement

We live in a world with communication channels that are becoming exponentially more dynamic. Social networks, mobile devices and gadgets ease interactions between people, businesses and even official entities. Using social media for business and brand recognition remains a good approach due to the rising number of people relying on such platforms. The numbers don’t lie – Facebook has 1.44 billion monthly active users (as of March 31, 2015), Twitters scores 302 million

6 Reasons Why Every Company should Write an Ebook (and Why a Good Ebook Writing Service is a Must)

Ebooks are becoming more and more popular. They are a wonderful marketing tool and according to a DemandGen report from the end of 2014, 29 percent of companies have created a free ebook for promotional purposes in the past year. Content marketing is one of the best options for establishing your reputation. Putting a book together requires effort and knowledge, which is why the outcome will be appreciated by readers. Need specific reasons to consider this marketing tool? Wondering

The Five Biggest Website Content Writing Clichés that will Ruin Your Online Presence

lichés are easy, clichés are safe and they’ll kill your website. We all fall in their trap but quality website content has to be original and innovative. You have just a couple of seconds to impress the busy and demanding web crowd. Don’t waste this opportunity on clichés and common phrases that we’ve all heard. Several website content writing clichés can be spotted all over the place. These decrease the chance of companies to connect with the right crowd and impress this audience.

Six Tips for the Selection of the Best Professional Copywriter

Did you know that 27 million pieces of web content get shared online each day? According to more than 72 percent of all marketers, branded content is more effective than magazine ads, press release writing or the use of direct mail. Finally, companies that blog actively generate 97 percent more leads than the ones that don’t! These statistics certainly sound impressive and they demonstrate just how crucial quality content is. Business owners know that development is strongly connected with sensible web presence and

Six Biggest Copywriting Mistakes that Affect Your Website’s Reputation

Online reputation has become everything for businesses, especially the ones dealing with tough competition in the particular industry. Building a sensible online presence is cost-efficient and highly effective for targeted lead generation. So many businesses already rely on web copywriting services for the purpose of having effective website content. Yet, some individuals still believe that writing a bit of content occasionally and on their own will produce the same results. There are solid statistics behind the reasons why