How is your brand represented online? Have you taken the time to make your content bright, vivid and engaging? A negative answer would imply a huge missed opportunity. Good content enables you to connect to the audience, get your message across and boost the effectiveness of your inbound marketing campaign.
There are also people who recognize the importance of quality web content but believe they can do a decent work themselves. The problem is, decent work is not enough. In order to help your company stand out and excel, you need extraordinary, first-class content. Plus, why would you lose your precious time on an activity for which you can hire a professional? Professional web content writing is cost-efficient, plus it brings a tremendous ROI. These are just two of the reasons why you should be giving it a try.
Let’s talk in numbers: The Search Engine Journal published a report stating that 20 percent of monthly Google searches are for local businesses and 46 percent of all daily searches are for information on products and services. More than 80 percent of companies recognize the importance of their corporate blog. In addition, blogging businesses have over 430 percent more indexed pages, which contributes to easier lead generation.
Still not convinced? Then take a look at the four major benefits that professional web content services will bring to your business:
The days of low-quality articles are over – the Google Penguin and Panda updates changed the online landscape forever. We have to face the fact that the only way to generate interest to our websites is through high quality content. Professional web content writing is one of the optimal possibilities for ensuring that quality.
By trusting professional web content writing experts, you benefit from a top-notch presentation of your business in the online world. Copywriters are experienced with words and are able to craft powerful content. They realize the importance of strong headings, subtitles and memorable introductions and conclusions. Professionals also know how to avoid repetition, extract the most important information and illustrate their point with relevant examples.
Equally important, professional web content services secure texts that are free of grammatical mistakes. Your online reputation depends on the strength of the language you use. Typos, grammar errors and technical mistakes make the content sound unprofessional and amateurish. That’s certainly not how you want your company to be perceived.
Saves Time and Money
Outsourcing your web content might seem like an expensive idea at first. When you come to think about it in the long run, however, the move will make a lot of sense. If you decide to do copywriting on your own, you would be distracted from developing your core competences.
There is no point in losing time on an activity you are not qualified to do instead of focusing on the business you are best at doing.
Professional web content creation will result in a win-win situation: you’ll have enough time to dedicate to strategic company management, while the copywriter will create premium quality content for your website.
Once you see the increased traffic to your site and the higher customer conversion rate, you will realize that hiring a person for professional web content writing is an investment worth making.
A Sense of Perspective
Some people wrongfully assume that no one can write about their business better than the people who are directly involved in it. And while this belief seems logical, it is entirely incorrect.
If you choose to write your own web content, you will be taking the risk of confusing your readers with work jargon and complex terms that may seem easily understandable to you but will discourage the site visitors from reading further.
The online audience has an incredibly limited attention span and you have solely a couple of seconds to impress these people. Jargon will make the audience look for information elsewhere. Professional web content writing is strong, simple and engaging. Chances are that an experienced copywriter will do a better job than you.
But will an outside person be able to deliver the information about your company correctly? The answer is yes – this is what professionals are trained to do. Copywriters have vast experience and are able to build compelling content on a range of topics. Writers know how to do their research and what questions to ask you for adequate web content creation.
Professional web content writing offers you yet another advantage –fresh perspective. Copywriters know that considering the interests of your audience is crucial and are aware of the best ways to say what your target market wants to hear. The writer is unbiased, thus much more capable of stepping into the customer’s shoes and presenting information in the most attractive way.
Online Visibility and Reputation Establishment
We already said that content is king in the online world. While this is entirely true, copywriters also know all the other ways to boost your web page’s online visibility. Writing specialists are well aware of the importance of SEO, they know how to use it and are constantly educating themselves on the innovations in the field.
You shouldn’t burden yourself with learning about SEO techniques when you can employ a person who has both the theoretical background and the practical skills to help your site reach the first page of search results.
Building a relationship with an expert providing professional web content writing services will affect your company’s reputation, your lead generation efforts and ultimately – your revenue. Such services are becoming more and more popular, which also makes them affordable. The time is now to start taking your website seriously and to turn it into a powerful marketing tool.
Do you need unique and engaging content for your website? The Phoenix Digital Solutions team is ready to assist you. We’re a young, yet experienced team and we have tremendous passion for writing. Contact us today or visit our services page to learn more about what we have to offer.