Did you know that 27 million pieces of web content get shared online each day? According to more than 72 percent of all marketers, branded content is more effective than magazine ads, press release writing or the use of direct mail. Finally, companies that blog actively generate 97 percent more leads than the ones that don’t! These statistics certainly sound impressive and they demonstrate just how crucial quality content is.
Business owners know that development is strongly connected with sensible web presence and almost impossible without a website. Online presence is equally important for major international corporations and for startups. Creating a website is just the first part of the process. Adding quality content is even more crucial and much more difficult.
You may think writing and posting articles is an easy and quick task but once you get started, you’ll understand just how challenging it is to maintain a content update schedule. Finding a professional copywriter for the job is the most time-saving and cost-efficient possibility for establishing your online presence and building your reputation.
Why is quality content so important and what does it take to select the best professional copywriter for the job? Keep on reading to find out.
What is Copywriting?
Since internet is an integral part of our daily life, copywriting is not only associated with advertising companies, marketing departments or creative agencies. The web expands the meaning of copywriting and nowadays it is predominantly associated with web content, social media marketing and search engine optimization.
Writing for web is very different from writing for other types of media. Internet users have easy access to all kinds of information and mediocre content gets dismissed quickly. Professional copywriters know that and use different web writing techniques, depending on the client’s preferences.
Copywriters are much more than good writers. They are professionals having serious knowledge about digital media, website content, and the best optimization practices. They know how the web is developing and which changes may affect a website.
When Will You Need a Professional Copywriter?
should you hire a professional copywriter right from the start? Should you launch a website, wait for it to grow and hire someone to do the job only after? The earlier you get started with quality content production, the easier it’s going to be to improve your website’s ranking. It’s never too early to seek the services of a professional copywriter.
Some businesses still undervalue the impact of their online presence. Being an expert is one thing, writing quality content will demand a completely different set of skills. Content for the web has its specifics that you have to be aware of. Instead of wasting a lot of time on learning about it, you should certainly consider hiring a professional to do the job for you.
We all know that time is money. Hiring a professional copywriter will contribute to your digital presence by boosting your online reputation and grabbing the attention of internet users.
Finding the best professional copywriter may be a tough job. Here are six easy tips you can follow to guarantee the quality of your online content.
Has Sensible Online Presence
A good copywriter has sensible online presence. If this professional is impossible to find online, chances are that they’ll do a mediocre job in terms of establishing your web presence.
Look for professional copywriting services online and go through the websites of the top providers. Pay attention to their portfolios, the writing style, the tone and the quality of the information. All of these components determine the performance of web copy and should be assesses carefully.
Examine the different content samples side by side. Which style do you feel most comfortable with? Which one is closest to your understanding of a quality brand presentation? Create a shortlist of professional content writers and contact these professionals first.
Writes to Engage the Audience
The best professional copywriters will give you a lot of know-how, whether you hire them to write a few articles or to build your overall content strategy. Some business owners provide a bunch of keywords and want the copywriter to include all of them in the text. Others might ask for full professional support for keyword suggestions and content management. The best copywriters write for your audience, not for search engines. They will choose the right style, the right topics and content structure that will get readers interacting with your brand and willing to find out more.
Searches for Further Information
The best copywriters will look for numerous sources of information that guarantee in-depth, professional and relevant pieces. They know how to deal with almost every topic and they’ll give your audience a valuable experience.
When talking to copywriters you want to hire, ask about the content planning process. Their approach and the amount of time professional copywriters dedicate to preliminary research can give you a lot of useful information.
Adheres to Deadlines
Working on a task that requires meeting a tight deadline is demanding activity. Time-management is crucial for a professional copywriter and the best of them submit the work on time. The most experienced copywriters will give you reasonable deadlines and adhere strictly to what you’ve agreed upon in the beginning of the process..
Knows the Super Power of Words
Choosing web copywriting services will save you time and money. Investing in well-written articles and pages will result in the long-term success of your online reputation establishment efforts. Great content (and the super power of words) will ultimately lead to a sensible increase in traffic and new revenue generation opportunities.
Doesn’t Promise Instant Results
It takes time to build a great website. Copywriters having extensive experience know that creating a good website and building a significant volume of relevant content isn’t a one-day job. A singlewell-written article will not put your pages immediately among the top Google search results.
Anyone who promises instant results is either a scam artist or someone who’s just getting started in the field. Though content writing is a cost-efficient strategy, it will necessitate some time to deliver the highest return on investment (ROI).
Take your time and do your research before hiring a professional copywriter. The price is certainly important but it’s far from the top consideration. Investing a little bit in quality content can ultimately help you make more money, which is why you have to choose carefully.
Are you looking for professional copywriting services? Want to get that audience engaged and looking for more? The Phoenix Digital Solutions team will help you with planning and executing the campaign. Contact us today to share your project and find out more about the opportunities.