Do you own a computer or a smartphone? If so, you’ve come across AI-generated content at least once (if you’re lucky). Most of us have had to navigate a mass explosion of mediocre, emoji-filled texts that say little and are as bland as cottage cheese.

Welcome to the world of contemporary content creation. Everyone can do it in a matter of minutes. Equipped with ChatGPT and minimal prompt writing abilities, most people can now call themselves copywriters.

While this new opportunity makes processes faster, more streamlined, and efficient, it also shapes a landscape of mediocrity as the norm.

Let’s face it – ChatGPT isn’t the most skilled copywriter. It lacks personality, it can’t convey emotions, and don’t get me started on its ability to insert jokes or a fine sense of irony. It’s a machine, for God’s sake, and we simply can’t expect brilliant penmanship from it.

The proliferation of AI content has contributed to a massive shift. Most texts that we come across online suck. They follow the same generic structure, they add very little in terms of reader experience, and they simply regurgitate information and claims most of us have already seen online.

The rise in AI is fueling the death of generic content, making it obsolete while at the same time contributing to its mediocrity.

Written text and thoughtful communication, however, are still as important as they’ve ever been. People want to connect to brands and content creators in a meaningful way. They generally lack trust in all of the available information. So, how do you change the narrative as a business owner or a marketer? Here are a few things you can do to make sure your content isn’t bound to completely destroy your credibility.

The Death of Generic Content: Why

Gone are the days when a simple 500-word blog post did the trick both in terms of search engine optimization (SEO) and online positioning.

ChatGPT and other AI tools can put out 500 words faster than you can say “digital revolution.” Blogs and websites are constantly pumping out new texts, which decreases their effectiveness and gets people to keep their distance from traditional blogs.

Statistics suggest that more than seven million blog posts are published every single day. Nearly 80 percent of bloggers report using AI to some extent, and that was back in 2024. Today, the percentage is probably even higher.

Organic search traffic is declining in some niches, and it’s getting restructured with AI answers and snippets that don’t direct readers to a particular website. These new dynamics are making it more and more difficult to get results with generic content (especially when it’s 100 percent AI-generated).

Optimizing for AI so that the information appears in ChatGPT search results can negate some of these effects, but this new mechanism can’t contribute to a complete recovery. And if you focus predominantly on AI text optimization, you’re once again going to be missing the human element that readers need and are consciously looking for.

Studies suggest that while AI has become a mass phenomenon, readers still largely prefer human-generated content.

Human-generated content outperforms AI texts both in terms of engagement and search metrics. While over 50 percent of the new articles published in late 2025 are AI-generated, nearly three in four readers prefer human content.

These statistics paint an interesting picture, and they clearly demonstrate a disconnect between what marketers use and what audiences want. Trust and authenticity can’t be prompted. They take more to produce, but in the long run, they are the attributes that deliver the best results.

We Live in a Click-Free World

With all of the information people can now find directly via a search page or through ChatGPT, online behaviors are changing drastically.

Internet searches produce click-free responses for the most part.

The trend started way back in 2024. That’s when nearly 60 percent of all Google searches ended without clicks. This means users found the answer to their question without leaving the search engine results page and going to a website.

Data pertaining to 2025 searches shows that the number of click-free experiences has grown to reach anywhere between 60 and 70 percent of all searches. On mobile devices, zero-click searches are even more common, reaching up to 75 percent.

What’s the lesson here?

While getting your blog filled with generic content may help you appear in a results snippet, it’s not going to drive direct traffic. People will get the piece of information they want and move on. Nobody will bother checking where this information came from or digging a bit deeper to discover the other “insightful” content that ChatGPT generated on your behalf.

The Flaws of Generic Content

Generic content is free and quick to produce today, and that’s about it.

Performance-wise, it misses the mark in numerous important ways.

Whenever AI is used to produce content, it doesn’t deliver uniqueness or a point of view. It relies on information that readers can easily find across dozens of pages. The user experience is “meh” at best.

A user experience that is “meh” at best also leads to issues in terms of search engine optimization.

In January 2025, Google launched its Search Quality Rater Guidelines update that focuses on scaled content abuse.

Scaled content abuse is the mass production of new text (usually with the help of AI) to target keywords and ensure good standing across all relevant search phrases. When this approach is employed, however, the quality of the content is poor. It gives the audience almost nothing, which is why Google has undertaken measures to counter the phenomenon.

Such content strategies are now considered an SEO manipulation attempt. So, while having a ton of content may seem like a good idea, it’s going to change your audience’s perception, and it may also lead to negative consequences in terms of optimization.

The bottom line here is this: do you want to have your brand linked to the lack of originality and low effort? I believe the answer is no. Every reader dedicates some time to going through your content. No effort content will leave a sour taste sooner or later. Creating something thoughtful and original requires a lot more effort. In the end, however, this is the approach that yields the biggest returns.

Experience, Emotion, Expertise: Your Recipe for Success

Have you heard of the E-E-A-T formula?

It stands for:

• Experience
• Expertise
• Authoritativeness
• Trustworthiness

This is a Google quality framework that pushes against generic, run-of-the-mill content. The good news is that the framework also reflects accurately what human readers are looking for.

Your experience as an expert in a field matters. First-person accounts and original ideas instantly turn you into THE authority within the respective field. Being seen as an authority establishes your credibility. Credibility becomes a brand attribute, and it positions you in a way that 500 AI generic blog posts will never be capable of.

Content that presents new ideas while being trustworthy sets you apart.

AI content on its own isn’t a bad thing. In fact, AI tools can be great helpers. I use them as a part of brainstorming sessions, sharing ideas, elaborating on them, coming up with new takes, and ways to structure articles.

When it comes to actual information and writing, however, the effort is 100 percent human. I have a point of view. I have stories. I like to feature gentle humor to give each text a bit of personality. No matter how advanced AI is, it can’t draw on these sources.

Winning Content Strategies: Do the Following

What do you do when you see an article intro like this one:

For most people, the answer is simple: they’ll close the tab.

This is an intro I asked ChatGPT to write for the guide you’re currently reading. Now, you can go to the beginning and compare this paragraph to the intro I did on my own.

I’m not saying mine is an example of exemplary prose. The difference, however, is that my intro captures my personality and attempts to immediately grab and interest the reader.

To stay away from the generic content trap, you can rely on the following approaches:

• Write in your own words: That’s a difficult thing to do. You worry whether you sound competent and original enough. Nobody wants to be judged, which is why we often turn to clichés and generic phrases. Guess what, however? Even in those instances, you’re being judged for the lack of originality and the safe approach. Be yourself and be authentic when writing. You can always tone it down during the editing phase. What you can’t do is inject spirit and personality into a piece of blah text once it is finalized and structured.
• Focus heavily on your experience and knowledge: AI doesn’t have experiences and memories to base anecdotes on. This is your biggest strength as a human writer, marketer, or business owner. Lean heavily in the direction of telling people what has happened to you, what inspires you, and what gives your business direction. Not only will such an approach ensure the originality of your content, it will also deliver layers of authenticity that can’t be created in any other way.
• Don’t be afraid of being humorous or emotional when writing: Being silly when writing is fine. A little bit of humor always increases the enjoyment factor when people are reading. The same applies to getting emotional. Getting emotional means you’re passionate about something. That passionate predisposition is going to impact your audience’s perception. Your brand will no longer be a sterile corporation. It will be seen as someone’s dream and passion.
• Know your audience and your brand’s voice: Always think about the people you’re talking to. Always remember what your brand stands for and how you want to communicate that message. Keeping things relevant and niche, rather than attempting to appeal to a generic audience, will make things interesting and enjoyable.
• Storytelling is more important than it’s ever been: Always, always, always (and I mean ALWAYS) tell stories. Storytelling focuses on the human experience. It puts the human experience in context. It’s relatable and deep at the same time. A story can inspire people or get them curious to learn more. It also aligns with your identity and spins a traditional truth in a new way.
• Go deep (or choose some unexpected direction): It’s ok to dig deep, even if your audience doesn’t consist of experts. Complex topics can be explained in simple ways, helping people make sense of issues and subjects that seem abstract. The chance to go deep or express the most unusual point of view is your biggest strength in an ocean of generic content. Instead of drowning your audience in the very same mediocrity, surprise them by revealing expertise or sharing an opinion that’s completely different from the general consensus.
• If you use AI, always do human revisions and editing: AI can be a beneficial tool. It boosts productivity, and you can effortlessly bounce ideas off of it. Becoming overly reliant on AI, however, will make your content lose its soul. If you do AI writing, make sure that the text is “humanized” before it goes live. An editor can do an excellent job, tweaking passages and inserting anecdotes or little snippets that give the content more substance and appeal.

Lazy Content Hurts Your Business, Embrace Originality Now

Lazy content is easy and cheap. As such, it does nothing to make your brand stand out.

Are you trying to position yourself in a highly competitive niche? Do you want to have expertise and spirit linked to your brand? If so, the time has come to detach yourself from generic content and embrace a bolder approach.

I can help you conceptualize a content strategy that shows exactly who you are and what you’re capable of. Let’s talk and make the most of this promotion opportunity for your business.

The post The Death of Generic Content: RIP Run-of-the-Mill Blogs appeared first on Phoenix Digital Solutions.

Online reputation has become everything for businesses, especially the ones dealing with tough competition in the particular industry. Building a sensible online presence is cost-efficient and highly effective for targeted lead generation.

So many businesses already rely on web copywriting services for the purpose of having effective website content. Yet, some individuals still believe that writing a bit of content occasionally and on their own will produce the same results.

There are solid statistics behind the reasons why good copywriting is crucial to the business prosperity. A recent research that HubSpot conducted illustrates the vital importance of quality online content for companies. It revealed that 79 percent of online shoppers spend at least 50 percent of their shopping time researching products on the web. Nearly 44 percent of the consumers rely on search engines in the beginning of their shopping experience.

Want to learn a bit more about why professional web content creation is so important? According to ContentPlus, 60 percent of consumers feel more positive about the companies that create custom content. Almost 80 percent believe that organizations dedicated to creating quality content are interested in building solid relationships with their customers.

These statistics come to show that writing web content is directly proportional to the increase in customer satisfaction and sales volume. In case you do not see great results, chances are you have hired the wrong person to deliver web copywriting services. Here are some of the biggest mistakes in the realm and the manner in which they affect your reputation.

The Blah Content Factor    

Since writing website content has become such an integral part of business development, the competition is fierce. This means you need outstanding content to impress. General articles, anything that seems to be stereotypical or superficial will no longer do the job. It’s all about added value and creativity now.

How can you deal with the blah content factor? For a start, focus on the quality of the headings. Here’s what the marketing genius David Ogilvy had to say on the topic: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”  Thus, you should make sure that your copy possesses strong, grabbing and interesting headings.

Great content has personality and this is especially true in the world of online reputation establishment. You have a couple of seconds to impress the audience, otherwise people will move on and search for information elsewhere. Here’s what you can do to accomplish that goal:

• Come up with a strong opening that’s playful, humorous, intriguing or entertaining. Use the first few sentences to draw the audience in
• Avoid generalizations and mediocre information. If you want to be recognized as an industry leader, you need to show your expertise
• Present a brand new perspective and a new way of telling a story that everybody knows already
• See what your competition is doing. Now write about something else
• Dig deep and find a niche. The more specialized your content is, the happier your audience (and search engines) are going to be

Ignoring the Needs of Your Target Audience

The second major mistake some copywriters commit is failing to consider the needs of the target market. The first question every writer needs to ask before putting fingers on the keyboard is “who am I taking to?”

Make sure you hire a person who can put themselves in the shoes of your customer, uses the tone of voice that is appropriate for your audience and presents useful information to the readers. Providers of web copywriting services will often ask about your analytics data and the audience’s demographic profile. Such information is invaluable for great content creation.

Underestimating the Importance of SEO

Skillful copywriters are aware of the best ways to use SEO and are constantly upgrading their knowledge in the field. If you are working with a person who disregards the importance of keywords, analytics and other SEO features, you are committing a huge mistake in terms of corporate marketing.

Writing website content for a human audience should always be your priority. A couple of small tweaks, however, can also help you ace the optimization game and benefit from the significant traffic that Google can drive to your website.

Insufficient Research = Shallow Content

A well-written article on its own will not serve the purpose of attracting customers. The piece should contain enough information to provoke readers to take action. Even if the copy is skillfully written, it will fail by not giving the audience enough in-depth information. People want to get something valuable from their interactions with brands. Are you taking this fact in consideration when writing your articles?

Providers of good web copywriting services know how to make each piece of text valuable. Keep in mind, however, that saying too much in the article is as dangerous as saying too little. The author of the piece should conduct enough research to say everything that is important to your target audience.

Misleading Stats

Good copywriters know that they have to be honest with the readers. Inventing fake statistics and twisting facts is a proven way to lose the customers’ trust forever. Even a single article that includes misleading information can cause serious damage to your reputation. Stay away from copywriters who fail to understand the importance of presenting truthful content.

Content that Lacks a Call to Action

Missing the call to action in one of the most trivial and annoying mistakes in writing website content. What is the point of doing all the hard work if the user doesn’t know what to do next?

Make sure you provide your contact information on your website and instruct the copywriter to include a clear message for the customers in the copy. The piece of writing should tell your site visitors to take action, explaining how they can sign up, download materials or make a purchase. The person who delivers the web content writing services, however, should be skillful enough to make the call to action sound lucrative rather than openly-promotional and annoying.

These are just some of the reasons why opting for the right web copywriting services is so important. Are you interested in correcting some of the mistakes that are harming your website’s reputation? Contact me today and we’ll help you make your online presence relevant, informative and targeted. I will audit your website, come up with a content plan and make sure that all of the articles are on-point. Get in touch right now to benefit from a free preliminary consultation.

The post 6 Biggest Copywriting Mistakes That Affect Your Website’s Reputation appeared first on Phoenix Digital Solutions.

Frequent posts are the key to achieving good search engine positioning and keeping your audience engaged.

Finding the right topics to discuss and achieve your goals, however, may become more of a challenge than the writing itself.

What should you talk about? How do you make sure the topic is in line with your overall tone and online reputation?

Creating a content plan is one of the most challenging blog maintenance tasks. Coming up with amazing ideas for several updates per week may seem absolutely impossible.

There are several strategies you can use to get inspired for the creation of high quality, unique and useful content for your corporate blog. If you find the task very challenging, you can opt for a content writing service that will deliver great topic ideas and well-written posts.

Understand What the Audience is Interested in

Analyze the performance of the content already uploaded. Which posts seem to get the most in terms of attention and interactions? When does the audience get involved? Which posts do people share and which ones do they comment on?

This information will help you determine what the audience wants to read about. Sometimes, your idea about an interesting topic will fail delivering the expected results. This is why you should pay attention to analytics information about audience engagement.

See What the Competition is Doing

Take a look at similar blogs and websites. What do they write about?

Doing competition research is another great way to get inspired. You can go through blog posts in the beginning of your brainstorming sessions. The topics that others write about can help you generate blog post ideas.

Avoid topics that are very common and written about. If you like the topic, you should try to narrow it down and write about something highly specific. This approach will result in uniqueness, which is one of the keys to search engine optimization.

Research Industry Trends

Subscribe for news and updates from the industry that you are active in. Covering some of the hottest topics is a great way to keep your blog contemporary and fresh.

Timeless content is the one that delivers the best performance but focusing on some of the hottest industry trends can have a positive impact on your blog’s popularity. A good corporate blog contains a good mix of useful posts and newsworthy articles. This is a winning strategy you should consider adopting today.

Share Your Point of View

Writing about interesting news and developments is great for a start. The blog, however, gives you an opportunity to share your ideas with the world. It is a great possibility for showing the human face of your business.

Instead of being impartial and neutral, you should present industry developments and trends from your own perspective.

Let your tone and style shine through the blog posts. By being unique and offering something that nobody else seems to be writing about, you will get a chance to establish a loyal audience.

The More Specific, The Better

Avoid overly general topics. Many others are writing about the same thing. Such posts will rarely get the audience interested and they will have very little impact on your search engine optimization efforts.

Choose very specific things to write about. The more niche your topic is, the easier it will be for you to achieve good search engine positioning. Several such posts per week will help you rank high for a range of keywords of preference. As a result, you will maximize your target audience and get a chance to reach new market segments.

Get Some Help!

Writing consistently good blog posts is a challenging task. Even if you know your audience well, you may still lack the copywriting, SEO and marketing skills needed to craft compelling texts.

Choosing the right copywriting service will simplify the process and give you better results.

A well-written blog is essential for establishing your online presence. The blog should be informative, well-written and intriguing. Do your best to add new content at least twice per week. Research blog topics and learn from your audience’s behavior. Sooner or later, you will succeed in establishing your loyal audience and finding your niche.

Do you need help? I can create blog posts and assist you in content planning, search engine optimization and establishing your online reputation. Contact me now or visit the website’s Services page to find out more.

The post How to Choose Topics for Your Corporate Blog Posts appeared first on Phoenix Digital Solutions.

• In the B2B realm, 75 percent of buyers say that their decisions are influenced by content (nearly 93 percent of customers report that they value vendors capable of demonstrating their knowledge and experience through content creation)
• 47 percent of buyers view anywhere between three to five pieces of content before contacting a sales rep
• In 2017, 53 percent of marketers said that quality blog post creation was their top inbound marketing strategy

All of these numbers sound really promising but the picture may look somewhat different when you have a small online business or a local shop and you can’t afford to compete with larger companies or entire marketing teams. The truth of the matter is that you don’t have to!

Content marketing for small businesses is all about demonstrating your knowledge, values and passion. If you’re willing to share this knowledge with prospects, you’ll be investing in the long-term establishment of brand recognition.

In the beginning, reaching your content marketing goals is not going to be an easy task. Engaging content that is tailored to the company’s specific needs can be difficult to produce, even for experienced marketers. Still, the benefits of content marketing far outweigh the costs, which is why you should give the inbound strategy a try. The following guide will acquaint you with some of the best content marketing benefits for small business practices.

Content Marketing for Small Businesses: Why Get into It?

How is content marketing different from the traditional outbound advertising activities (like TV spots or print ads)?

The answer is simple – the content you create gives something to your clients. It turns them from prospects to an engaged audience. As a small business owner, you know your clients better than anyone. This is your biggest strength. You can create blog posts, infographics or a shopping guide that will provide real value and even more – it will build trust.

The needs of customers today are specific. Internet users are more discerning that ever. If you just bombard them with advertising messages, you’re not going to establish the emotional connection required to make your brand stand out.

You build trust, you establish an emotional connection and you get people to invest time on the words and the images you’ve crafted. Eventually, these people will remember you when needing relevant products or services.

In order to develop a long-term strategic plan that will work, you’ll have to ask yourself one very important question – what are you trying to accomplish?

Step 1: Determine Your Content Marketing Goals

Researching, writing and promoting content are all processes that require time and dedication. In order to get a good outcome, you need to pinpoint the aim of the campaign. Your marketing priorities depend on your budget, the expected return on investment, whether you’re attempting to attract a new audience, to boost brand recognition or to accomplish another tangible result that can be measured through the selection of the right metrics.

If you want to get the most of your efforts in content marketing, think about your audience. Your content has to be valuable:

• to solve problems
• to answer questions
• to help customers reach you easier

Once you determine what your content marketing goals are, you can go a step further and choose the content marketing approach that’s best suited to your needs.

Step 2: A Content Marketing Strategy Should Be Comprehensive

There are more than 100 types of content that you can use. That sounds like countless opportunities, but you don’t need to overwhelm yourself and try it all. Evergreen content comes in many shapes and sizes.

Experimenting with formats is ideal for those who don’t know their ideal target audience yet. It also allows for the utilization of multiple channels and communication opportunities. What matters the most is consistency – the quality, the tone and the style should follow your branding guidelines, regardless of the format.

To accomplish your content marketing goals, you should consider incorporating the following in the strategic mix.

Blogs

Long-form content is the most popular option for content marketing. There’s a reason why. Long blog posts give you a chance to explore an in-depth topic and to ascertain your reputation in the field. Additionally, it tends to rank better in search engine results.

Try the following: tell your business story, write how-to guides, industry overviews, interviews with experts, explanatory series that take an in-depth look at the topic. Make it informal and casual. When you find yourself capable of presenting complex ideas in a simple way, you will begin building a loyal audience.

User-Generated Content

Listen to your clients, pay attention to every comment and review. Customers believe reviews and testimonials as much as they believe in personal recommendations, so it’s up to you to make the communication stronger.

Try the following: always reply to customer reviews, no matter how positive or negative they are. Stay polite and be respectful. Encourage people to share their experience with your service and you may also want to provide stimuli for check-ins at your local store, product photo posts and shoutouts. Use their images or videos after they give you permission.

Videos

Visual content is one of the most powerful tools you can rely on to boost engagement. Statistics show that 45 percent of people watch more than an hour of Facebook or YouTube videos per week. This content is easily perceivable – the brain is much more skilled at processing visual information than text.

Start by building a YouTube channel and featuring product/how-to videos on your website. By the end of 2019, video will account for 80 percent of all online traffic, which is why you may want to jump on the bandwagon right now.

Try the following: you can make a Q&A video for a new product/service; present the team behind the brand and show the human face of your business. Create a behind the scenes series, revealing processes and intriguing information from the kitchen.

Photos and Inforgraphics

Visual content is the future of storytelling according to Forbes. Words remain super important, but photos, infographics, memes and other visual elements can make the text more appealing.

Try the following: use free stock photo websites (Pexels and Pixabay are two excellent choices) to get quality images that can be altered, put into galleries or turned into collages. Use online editing tools like Canva or the filters of your smartphone to improve your own photos.

There are free infographic creation tools out there and even if you don’t know how to handle the process, you can hire a freelance graphic designer to do the job. It doesn’t cost a lot and the return on investment will be high.

PowerPoint-like presentations are also a great option in terms of visual content generation. Use SlideShare to upload presentations you may already have and use the links in your social media marketing campaigns.

Leverage the Power of Influencers

An influencer is defined as person whose online presence has the power to affect the purchasing decisions of others. An Instagram celebrity can be an influencer. The same applies to an industry leader who has a well-established and popular website.

Forging partnerships with influencers can be mutually-beneficial – they will be getting a chance to try out something new and create content while you will be getting exposure to their audience. What matters the most is allowing an influencer to build their own content without insisting on a positive spin. If you do, the message will carry a degree of fakeness that the audience will recognize immediately.

A partnership with a business expert or a social media celebrity will bring credibility to your service.

Whitepapers and eBooks

These long content formats are becoming increasingly popular in terms of building an effective content marketing strategy. As a part of content marketing for small businesses, ebooks can be used particularly well for B2B interactions, as well as for establishing your reputation in the respective field.

Try the following: you can turn a series of “how to” blog post in a short ebook that unifies all information and gives your audience a compete overview. While whitepapers are shorter, you can use them to focus on a specific topic that your customers are interested in.

To accomplish your content marketing goals, you have to put together a comprehensive strategy. A single format isn’t going to cut it because you can’t accomplish all your marketing tasks through it. Take some time to think strategically about what you’d like to do and who you will be addressing. Based on this information, both the relevance and the effectiveness of your content can be increased.

Step 3: Avoid These Common Content Mistakes

If you want to achieve your content marketing goals, avoid some of the most common mistakes in the world of content marketing:

• • Avoid huge chunks of text: reading on a screen isn’t the same as reading a printed page. The eye gets tired easily so short paragraphs and proper formatting are incredibly important. Keep the text concise, the paragraphs – short. Use bold and italic to highlight your most important claims.
  • Avoid over-promotion: today’s internet user sees 11,150 ads per month! You don’t want to be adding to this digital clutter. When creating content, focus on building relationships and eliciting an emotional response from your audience. When you have the trust and the loyalty of website visitors, you can move on to other forms of promotion.
  • Don’t be everywhere: promote your content where your audience is – a few social media channels are enough. Be consistent and choose the platform that will be most helpful in terms of accomplishing the specific goal.

The most important goal of creating content for your small business is to lay the foundations of a conversation with audience. Pay attention to what’s going on and engage with people! Writing a text once and putting it online doesn’t get the job done.

Content marketing is a highly effective, approachable inbound approach. Investing in quality content creation will pay off almost immediately. Think about partnering with experienced professionals – they can help you go beyond and above the original expectations.

Phoenix Digital Solutions specializes in content marketing creation, SEO and the selection of the right digital strategy for every single client. Whether you have a small home-based business or a larger corporation, we know what it takes to reach the right online crowd. Contact our team today and don’t hesitate to let us know a bit more about who you are and what you’re trying to accomplish!

The post A Beginner’s Guide to Content Marketing for Small Businesses appeared first on Phoenix Digital Solutions.

Using content marketing as a part of the overall marketing strategy has become equally important for big enterprises and small family businesses. Over the years, content marketing proved its credibility – a recent survey shows that 53 percent of businesses invest time and money in content marketing.

The reason for such investment is simple – it pays back. Content market is a cost-efficient option to catch the user’s attention in an environment that buzzes with tons of data and engagement opportunities.

Even startups can reap the benefits of small business content marketing. According to HubSpot data, small businesses that blog regularly get 126 percent more lead growth in comparison to their rivals.

While the importance of content marketing is easy to understand, companies still struggle with the creation of engaging and meaningful strategies than convert. As social media and mobile technologies evolve, coming up with unique content marketing ideas becomes tougher than ever. Certain mistakes tend to be quite common and here are five of those.

No Awareness of What Content Marketing Entails in Terms of Writing

Everybody knows that Content is king in the digital realm but some still believe that writing for the web is a piece of cake. All that you need are great content marketing ideas, right? This isn’t exactly the case.

The way that people search, read and share information changes every year – it’s not just Google algorithm updates anymore. You have to bear in mind that mobile traffic in 2017 represented 52.64 percent of the global traffic. The share is still growing. Looking for content via a mobile device is a specific process that is changing SEO content marketing as well as the overall approach businesses have towards information dissemination.

Writing for web is all about:

• Keeping it simple – reading on a screen is not the same as reading a printed text
• Putting emphasis on the most important information via formatting
• Getting rid of lengthy explanations and large chunks of text
• Developing niche topics that will shape up your reputation in the field
• Thinking about content that’s easy to share and that will appeal to a wide range of audiences
• Keeping SEO elements in mind
• Keeping the competition in mind to avoid duplicates and benefit from originality

Small business content marketing isn’t the same as writing an essay or a promo page for a print publication. There are rules to be followed and these rules will change quite often.

If you have no experience, chances are that you’ll struggle and you’ll fail getting the results you’re hoping for. Using professional copywriting services in such instances will save you time, money and the headache, plus it will help you reach new potential customers.

No Idea about the Target Audience

According to the Content Marketing Institute (CMI), content marketing aims to “engage a clearly defined and understood target audience.” When you work on your SEO content marketing, you create a strategy for a specific audience.

Knowing your target is the key to creating text, video, infographics and even live streams that will engage and yield a high ROI.

If you want your content marketing to succeed, you need to define a target audience that will be interested in what you have to offer. Even more, create buyer personas and write content specifically for them. Your buyer persona will impact:

• The topic selection
• The content formats that you use
• The frequency of posting updates
• The style, tone and language complexity you use
• Dissemination channel selection for the purpose of getting more people to see your content

Generic content isn’t going to cut it. Content without focus isn’t going to cut it. If you’re not speaking to a certain person, your content marketing ideas will fail.

Relying on Recycled Content Marketing Ideas

Are your content marketing ideas both fresh and evergreen?

What’s the easiest thing you can do when you’re idealess but you still need to do effective small business content marketing? You can recycle a topic you’ve done in the past. You can see what the competition is doing and attempt to put together something similar.

Guess what, today’s online audience isn’t gullible.

If you fail offering quality, chances are that you will lose your audience pretty fast. A good content marketing strategy is a quest towards originality, an ongoing effort to surprise, excite and educate readers.

The typical internet user has a short attention span. They are spoiled with information and winning them over depends on how creative your content is.

If you want to create truly engaging and interesting content, pay attention to actual problems your audience faces – what are their most common questions? Create a poll or a questionnaire to understand their opinions and interests. Check your Google Analytics to identify hot topics and do follow-ups on those. Data is your friend when it comes to generating content marketing ideas.

Excessive Focus on Promotion

Gone are the days when you could use slogans like “big sale“or “unparalleled offer” to get an audience engaged. People are no longer fooled by straightforward promotion. You have to make an effort and come up with creative content marketing ideas.

Content that’s overly promotional or featuring straightforward advertising will be perceived as spam. If people don’t get something from the texts you write and the videos you shoot, they’ll never come back for more.

The direct responsibility of content isn’t to sell (although you can accomplish this goal). It’s to build your reputation and provoke an emotional response. Getting people to respond emotionally forms an attachment to the brand that you can rely on later on.

Emotional attachment drives brand recognition up. In a world where people can choose among dozens of products and services, this is the one thing you can count on.

Attempting to be a pushy salesman through the content you create will fail miserably. Instead, invest in becoming the authority in the niche. When people can turn to you for useful information, they will also remember to turn to you when they need products or services in the niche.

No Strategy to Guide Content Marketing Efforts

All your efforts for creating, targeting and promoting content will be useless without a consistent marketing plan. Writing for the sake of writing doesn’t do content promotion any good if you don’t know what you’re trying to accomplish.

The basics of every content strategy include:

• Defining your target audience
• Pinpointing content marketing ideas on the basis of audience interests
• Choosing the right content formats
• Identifying channels for publishing and promotion
• Choosing metrics to track
• Analyzing metrics and modifying the approach on the basis of results

A content marketing strategy helps you achieve consistency in your SEO and content marketing efforts. You can’t rely on a single blog post to bring high traffic for a long period of time. When you manage to gain attention, you will need to meet the same expectations time and time again.

Coming up with content marketing ideas is just the first part of the process. You have to learn how to see the big picture and what you can accomplish through the creation of unique, original and informative content. If you lack the skills, the knowledge or the time, we can help you get there. Please don’t hesitate to contact our team with inquiries about the best strategy for the promotion of your business.

The post Five Perpetual Content Marketing Problems and How to Fix Them appeared first on Phoenix Digital Solutions.

This post isn’t meant to convince you that you need to spend on something that you don’t believe is needed by your business.

Having professional content, however, can help you accomplish a number of important goals. It can even bring you new revenue generation opportunities.

Without further ado, we’d like to present the X reasons why opting for a professional article writing service will make a lot of sense for your business.

More Targeted Traffic to Your Site

Your corporate website is the heart and soul of your online presence. Content quality is needed to establish your reputation and it’s also in the foundation of successful search engine optimization.

Opting for an article writing service will drive targeted traffic to your site. People that need certain products and services search for those online using keywords. Professional copywriters know how to address the needs of that particular audience and improve the search engine positioning of your corporate website.

Just think about it – 72 percent of millennials do online research before buying products and services. In addition, digital information and online engagement influence about 36 cents of every dollar that consumers spend. Well-written content is in the heart of convincing people that your brand has the quality and the features that they need. Don’t underestimate the power of words!

Higher Engagement = Improved Brand Awareness

Being visible online will quickly increase the popularity and the recognition of your brand. Yes, you can accomplish the goals through the use of a professional article writing service.

Well-written content fuels engagement. People will read, post comments and ask questions. Each interaction makes it a lot easier for potential buyers to remember your company and what it stands for.

Traditional marketing is no longer effective. Inbound promotion is the way to go. It’s engaging and it gives buyers and opportunity to interact with a brand. Content marketing is an important component of your inbound strategy. Just think about it – 57 percent of organizations have at least two people on their team responsible for content creation. Almost 50 percent of the B2C marketers publish new content online more than once a week. These numbers suggest that advertising experts see text as an important tool for boosting brand recognition.

More Trust from Consumers

Good content turns you into an industry leader. It doesn’t matter what industry you represent – both B2B and B2C clients will be affected by the texts appearing in your website and on your corporate blog.

Good content and more trust from the consumers give you higher price margins. Some of the biggest marketing experts confirm the fact. Investing just a bit in an article writing service will give you a chance to raise your prices and still generate a big number of sales.

One of the Most Affordable Marketing Opportunities

You pay for professional content once and you get to use it for years to come. Quality, well-written, timeless content will maintain its value and continue delivering benefits.

As a result, this is one of the most affordable inbound marketing techniques. You can use content to accomplish a vast range of your marketing goals. In addition, you’ll find a copywriting agency or a freelancer to build a steady relationship with. As a result of this relationship, you’ll be given the best quotes. Content marketing gives you a high return on investment (ROI) and you don’t have to worry about doing marketing on a small budget.

Your Competition is doing it

Take a look at the websites of competitors. Impressed by their appearance and content? Chances are that other companies in the industry are already doing content marketing.

By avoiding this technique, you’re missing on a huge opportunity to become a thought leader and build a personalized relationship with a loyal audience. This is particularly important for companies that are trying to build brand awareness in a particularly competitive niche. No other technique will deliver the same results within a short period of time,

It Fuels Other Marketing Strategies

Well-written content is the fuel behind other amazing marketing strategies.

Social media marketing is heavily dependent on having interesting content to share with your audience. You can certainly do content curation but if you aren’t sharing links to your own website, you aren’t getting a lot of traffic.

An amazing website can be used in a number of different ways. The best content will easily go viral and your customers will start doing promotion instead of you. Investing in content means investing in a long-term relationship with prospects and buyers.

A Few Content Marketing Challenges to Overcome

Now that we’ve established the ways in which content marketing can help you, it’s time to take a look at some of the challenges. Obviously, it’s essential to find the right professionals for the job – copywriters that have enough experience and that will understand the specific needs of your audience.

A few of the additional content marketing challenges that you’ll need to overcome in order to make the most of the opportunity include:

• Knowing what the goals of the content marketing campaign are and following through
• Determining the right audience to deliver the content to
• Coming up with a content plan that will guarantee consistency in the long run
• Measuring the effectiveness of content and figuring which posts are most popular among the audience
• Keeping it niche enough to establish your reputation
• Creating content that’s unique and different from what the competition has to offer

We can help you overcome all of these challenges quickly and effectively. Phoenix Digital Solution’s team of experienced copywriters has helped numerous customers establish their reputation, stand out from the competition and establish their niche. Don’t hesitate to contact us and benefit from a free quote. To learn more about the opportunities that we have to offer, please take a look at our service portfolio.

The post Six Reasons Why Every Company should Invest in an Article Writing Service and Professional Content Marketing appeared first on Phoenix Digital Solutions.

Several website content writing clichés can be spotted all over the place. These decrease the chance of companies to connect with the right crowd and impress this audience.

Interested in boosting the engagement and making your website more popular? Here are five website content writing clichés that you should never rely on, if you want to accomplish your marketing goals.

Marketing Fluff and Professional Jargon

Marketing phrases are often sprinkled throughout website content. These phrases are supposed to give the content a sophisticated flavor but they immediately kill its effectiveness by turning the audience off.

If your readers haven’t left your pages yet, they will very soon. Marketing fluff and professional jargon are usually added by writers that have nothing to say to the audience.

The solution is very simple – opt for simple words but make the content informative. Jargon doesn’t add substance to your texts. It looks superficial, it sounds bad and it will quickly kill the audience’s engagement.

You can present a complex topic in a simple way. In fact, this is the best strategy to adopt when writing content for the web. Imagine writing the text for a dear friend or even for your grandma. It should be readable, fun and simple.

Self-Centered Content

Narcissistic content is very common among companies that are trying to shape up their online presence.

Focusing on your brand and its successes is ok on the homepage. It’s also good for presenting your products and services. Stop there! All other pages need to provide intriguing and useful content that the audience is going to like.

Have you seen those corporate blogs that speak solely about the company, its successes, the events it participated in and the new clients it acquired? Do you read such blog posts? We certainly don’t!

Self-centered content is very similar to using too much professional talk – it shows that you have nothing better to say. Use your blog and your articles to establish your authority in the particular field. Discuss common problems, create how-to guides and give the readers something valuable. If they like what they see, chances are that these people will eventually become your customers.

Long, Long, Long Paragraphs

Long sentences and long paragraphs that don’t say anything are probably the biggest website content writing cliché of them all.

This is another common mistake that companies commit due to the lack of experience. They believe that length gives the text substance and gravity. Not true in the online realm!

Keep it short and sweet, if you want to make your readers happy. People don’t have the time to go through the long and complex sentences that supposedly present your expertise. As already mentioned, it can be short and highly specialized at the same time.

Break your content up to enhance readability. Make use of the following tools:

• Sub-headings that show what each section is all about
• Bulleted lists
• Numbered lists
• Pull quotes that direct attention towards the most intriguing parts of the text
• Bolded text and other types of formatting that enhance readability

Too Much Hype

Marketing hype is ok for a sales page but you can’t make each article on your website about selling something.

People hate overly promotional content. They’re looking for genuine relationships with brands. If you want to get something out of prospects, you have to provide something useful in the beginning.

Most of your texts should be informative rather than promotional. This is your opportunity to establish your reputation and boost brand awareness. If you think that you can sell products by hyping it up, you’re incredibly wrong.

Topics that Everyone has Written about

Are you wondering what your new website content writing should be about? Thinking of new blog topics that will make your content fun and fresh? Chances are that you’ll do competition research to come up with something new. The strategy is fine, as long as you don’t choose topics that everybody else is writing about.

Cliché topics, especially if you’re trying to succeed in a very competitive niche, will establish mediocre reputation for your brand. Look for themes that nobody has presented yet or discuss the topic from a different angle.

If you want your content to go viral and you’re eager to accomplish your marketing goal, you have to come up with something fresh and fun. Interview an industry expert, create an infographic or put together a detailed how-to guide. All of these can help you impress the target audience.

Great content isn’t easy to put together. It requires a lot of preliminary planning and work. Well-written text, however, can be used as the most important part of your marketing campaign because of its versatility. Don’t underestimate the importance of this component and you’ll soon reap the benefits.

Do you need assistance for planning and writing the best possible content for your website? Phoenix Digital Solutions can help. Our experts have more than 10 years of experience in the field of content planning, optimization and writing. Take a look at our online shop to get started today.

The post The Five Biggest Website Content Writing Clichés that will Ruin Your Online Presence appeared first on Phoenix Digital Solutions.

Business owners know that development is strongly connected with sensible web presence and almost impossible without a website. Online presence is equally important for major international corporations and for startups. Creating a website is just the first part of the process. Adding quality content is even more crucial and much more difficult.

You may think writing and posting articles is an easy and quick task but once you get started, you’ll understand just how challenging it is to maintain a content update schedule. Finding a professional copywriter for the job is the most time-saving and cost-efficient possibility for establishing your online presence and building your reputation.

Why is quality content so important and what does it take to select the best professional copywriter for the job? Keep on reading to find out.

What is Copywriting?

Since internet is an integral part of our daily life, copywriting is not only associated with advertising companies, marketing departments or creative agencies. The web expands the meaning of copywriting and nowadays it is predominantly associated with web content, social media marketing and search engine optimization.

Writing for web is very different from writing for other types of media. Internet users have easy access to all kinds of information and mediocre content gets dismissed quickly. Professional copywriters know that and use different web writing techniques, depending on the client’s preferences.

Copywriters are much more than good writers. They are professionals having serious knowledge about digital media, website content, and the best optimization practices. They know how the web is developing and which changes may affect a website.

When Will You Need a Professional Copywriter?

should you hire a professional copywriter right from the start? Should you launch a website, wait for it to grow and hire someone to do the job only after? The earlier you get started with quality content production, the easier it’s going to be to improve your website’s ranking. It’s never too early to seek the services of a professional copywriter.

Some businesses still undervalue the impact of their online presence. Being an expert is one thing, writing quality content will demand a completely different set of skills. Content for the web has its specifics that you have to be aware of. Instead of wasting a lot of time on learning about it, you should certainly consider hiring a professional to do the job for you.

We all know that time is money. Hiring a professional copywriter will contribute to your digital presence by boosting your online reputation and grabbing the attention of internet users.

Finding the best professional copywriter may be a tough job. Here are six easy tips you can follow to guarantee the quality of your online content.

Has Sensible Online Presence

A good copywriter has sensible online presence. If this professional is impossible to find online, chances are that they’ll do a mediocre job in terms of establishing your web presence.

Look for professional copywriting services online and go through the websites of the top providers. Pay attention to their portfolios, the writing style, the tone and the quality of the information. All of these components determine the performance of web copy and should be assesses carefully.

Examine the different content samples side by side. Which style do you feel most comfortable with? Which one is closest to your understanding of a quality brand presentation? Create a shortlist of professional content writers and contact these professionals first.

Writes to Engage the Audience

The best professional copywriters will give you a lot of know-how, whether you hire them to write a few articles or to build your overall content strategy. Some business owners provide a bunch of keywords and want the copywriter to include all of them in the text. Others might ask for full professional support for keyword suggestions and content management. The best copywriters write for your audience, not for search engines. They will choose the right style, the right topics and content structure that will get readers interacting with your brand and willing to find out more.

Searches for Further Information

The best copywriters will look for numerous sources of information that guarantee in-depth, professional and relevant pieces. They know how to deal with almost every topic and they’ll give your audience a valuable experience.

When talking to copywriters you want to hire, ask about the content planning process. Their approach and the amount of time professional copywriters dedicate to preliminary research can give you a lot of useful information.

Adheres to Deadlines

Working on a task that requires meeting a tight deadline is demanding activity. Time-management is crucial for a professional copywriter and the best of them submit the work on time. The most experienced copywriters will give you reasonable deadlines and adhere strictly to what you’ve agreed upon in the beginning of the process..

Knows the Super Power of Words

Choosing web copywriting services will save you time and money. Investing in well-written articles and pages will result in the long-term success of your online reputation establishment efforts. Great content (and the super power of words) will ultimately lead to a sensible increase in traffic and new revenue generation opportunities.

Doesn’t Promise Instant Results

It takes time to build a great website. Copywriters having extensive experience know that creating a good website and building a significant volume of relevant content isn’t a one-day job. A singlewell-written article will not put your pages immediately among the top Google search results.

Anyone who promises instant results is either a scam artist or someone who’s just getting started in the field. Though content writing is a cost-efficient strategy, it will necessitate some time to deliver the highest return on investment (ROI).

Take your time and do your research before hiring a professional copywriter. The price is certainly important but it’s far from the top consideration. Investing a little bit in quality content can ultimately help you make more money, which is why you have to choose carefully.

Are you looking for professional copywriting services? Want to get that audience engaged and looking for more? The Phoenix Digital Solutions team will help you with planning and executing the campaign. Contact us today to share your project and find out more about the opportunities.

The post Six Tips for the Selection of the Best Professional Copywriter appeared first on Phoenix Digital Solutions.

There are also people who recognize the importance of quality web content but believe they can do a decent work themselves. The problem is, decent work is not enough. In order to help your company stand out and excel, you need extraordinary, first-class content. Plus, why would you lose your precious time on an activity for which you can hire a professional? Professional web content writing is cost-efficient, plus it brings a tremendous ROI. These are just two of the reasons why you should be giving it a try.

Let’s talk in numbers: The Search Engine Journal published a report stating that 20 percent of monthly Google searches are for local businesses and 46 percent of all daily searches are for information on products and services. More than 80 percent of companies recognize the importance of their corporate blog. In addition, blogging businesses have over 430 percent more indexed pages, which contributes to easier lead generation.

Still not convinced? Then take a look at the four major benefits that professional web content services will bring to your business:

Quality

The days of low-quality articles are over – the Google Penguin and Panda updates changed the online landscape forever. We have to face the fact that the only way to generate interest to our websites is through high quality content. Professional web content writing is one of the optimal possibilities for ensuring that quality.

By trusting professional web content writing experts, you benefit from a top-notch presentation of your business in the online world. Copywriters are experienced with words and are able to craft powerful content. They realize the importance of strong headings, subtitles and memorable introductions and conclusions. Professionals also know how to avoid repetition, extract the most important information and illustrate their point with relevant examples.

Equally important, professional web content services secure texts that are free of grammatical mistakes. Your online reputation depends on the strength of the language you use. Typos, grammar errors and technical mistakes make the content sound unprofessional and amateurish. That’s certainly not how you want your company to be perceived.

Saves Time and Money

Outsourcing your web content might seem like an expensive idea at first. When you come to think about it in the long run, however, the move will make a lot of sense. If you decide to do copywriting on your own, you would be distracted from developing your core competences.

There is no point in losing time on an activity you are not qualified to do instead of focusing on the business you are best at doing.

Professional web content creation will result in a win-win situation: you’ll have enough time to dedicate to strategic company management, while the copywriter will create premium quality content for your website.

Once you see the increased traffic to your site and the higher customer conversion rate, you will realize that hiring a person for professional web content writing is an investment worth making.

A Sense of Perspective

Some people wrongfully assume that no one can write about their business better than the people who are directly involved in it. And while this belief seems logical, it is entirely incorrect.

If you choose to write your own web content, you will be taking the risk of confusing your readers with work jargon and complex terms that may seem easily understandable to you but will discourage the site visitors from reading further.

The online audience has an incredibly limited attention span and you have solely a couple of seconds to impress these people. Jargon will make the audience look for information elsewhere. Professional web content writing is strong, simple and engaging. Chances are that an experienced copywriter will do a better job than you.

But will an outside person be able to deliver the information about your company correctly? The answer is yes – this is what professionals are trained to do. Copywriters have vast experience and are able to build compelling content on a range of topics. Writers know how to do their research and what questions to ask you for adequate web content creation.

Professional web content writing offers you yet another advantage –fresh perspective. Copywriters know that considering the interests of your audience is crucial and are aware of the best ways to say what your target market wants to hear. The writer is unbiased, thus much more capable of stepping into the customer’s shoes and presenting information in the most attractive way.

Online Visibility and Reputation Establishment

We already said that content is king in the online world. While this is entirely true, copywriters also know all the other ways to boost your web page’s online visibility. Writing specialists are well aware of the importance of SEO, they know how to use it and are constantly educating themselves on the innovations in the field.

You shouldn’t burden yourself with learning about SEO techniques when you can employ a person who has both the theoretical background and the practical skills to help your site reach the first page of search results.

Building a relationship with an expert providing professional web content writing services will affect your company’s reputation, your lead generation efforts and ultimately – your revenue. Such services are becoming more and more popular, which also makes them affordable. The time is now to start taking your website seriously and to turn it into a powerful marketing tool.

Do you need unique and engaging content for your website? The Phoenix Digital Solutions team is ready to assist you. We’re a young, yet experienced team and we have tremendous passion for writing. Contact us today or visit our services page to learn more about what we have to offer.

The post Four Benefits of Professional Web Content Writing appeared first on Phoenix Digital Solutions.

Web Copywriting Services Save You Time and Money

Copywriting takes time. If you decide to write website content on your own, you’d have to do it at the expense of your key tasks. At the end, you would have spent your precious time on doing what a professional copywriter would have done faster and better.

Choosing professional web copywriting services is not necessarily important. Don’t be scared by the stories about companies paying a fortune for web copywriting. If you do an online search, you will find many great copywriters who’ll be happy to work for you on an ongoing basis and for reasonable money.

A Copywriter Knows How to Get the Tone and the Language Right

Try to be your own copywriter and you will face questions like “should I write in first person? Should I be casual or serious? How should I structure my text?” Copywriters have the knowledge and experience to use what works best.

In addition, good copy is not good on its own. It is part of the whole picture. It should complement all the other marketing tools. Copywriters understand your company values and needs and always consider them while writing the piece.

The manner in which the text is written will also be important. Don’t underestimate the importance of good grammar. Even a single writing mistake could be a blow to your credibility. Perfectly written text is part of the package that copywriters offer.

Still not convinced? Here are three more reasons why getting professional SEO web copywriting matters.

1. Quality Web Copywriting Services Make a Difference

Neither quality writing nor providing good information on itself is enough. It is the combination of the two that will sell your product. Web copywriting professionals are able to achieve the balance that will provoke your audience to take the next step.

In a world where competition gets increasingly fierce good advertising is what can distinguish you from your opponent. Customers would choose you if they get a more pleasant and educating experience on your website and not on your competitor’s.

2. Copywriters Understand SEO

If you choose to play the role of a copywriter, you would not only rack your brains on how to write but you would also have to educate yourself on search engine optimization (SEO). Why sweat over things like keyword density and meta tags when you can hire a person who already understands them perfectly?

Copywriters know it is important to use keywords but they also know it is equally important not to overdo it. If you want your website to be the first to appear on a Google search, you need a person who not only have read about SEO but have also learned how to use it.

3. Copywriters Provide Objectivity in Terms of Content Creation

When the person promoting the product is too close to it, there’s the danger they won’t communicate effectively the values of that product. A copywriter would do the research needed to know what you sell but would also be able to look through the eyes of the buyer.

Writing for your own product, it is very likely that you slip a few professional jargons. That might seem OK to you but the second the reader sees an unknown term he gets bored and closes the page. Copywriters are specialists at writing conversationally, yet informing and engaging the readers.

Everything said so far, not hiring a professional web copywriter would likely be the costlier decision. It is words that sell so it is wise to invest in words.

The post Reasons Why You Need Professional Web Copywriting Services appeared first on Phoenix Digital Solutions.