Would you like to build trust, engage your audience, and dominate search rankings (boy, did that resemble the cheesiest sales pitch on the planet!)? If so, topical authority is the approach to start acquainting yourself with right now.

Gone are the days of traditional SEO that targets a keyword, gets you ranked for that keyword, drives an audience – mission accomplished!

Now, you have to establish yourself as an expert, digging deep into a topic and producing insightful content that even an encyclopedia would be envious of.

That’s precisely what topical authority is all about. The approach delivers great results in terms of search engine optimization, and it’s also the right choice if you want to be considered the go-to source of information in a particular field.

The steps of achieving topical authority are numerous. It all starts with extensive knowledge of a field or a concept. Once you have that, you can move on to the other elements that have to be incorporated in your content marketing/optimization strategy for maximum impact.

What Is Topical Authority in Content Marketing and SEO

High-quality content is the number one tool that digital creators and businesses can employ to establish and reinforce their topical authority.

The term refers to expert reputation within a niche or a topic. Topical authority is based on deep, niche content that establishes credibility and makes the audience trust the respective entity (be it a business or an individual who’s reinforcing a personal brand).

In the past, dominating a niche online was all about selecting the right keywords. The approach delivered quick and sustainable search engine optimization benefits. Today, however, Google is changing the rules.

AI tools have made it possible for websites to pump out mediocre content at the speed of light. Needless to say, audiences have been turned off by the approach because they’re not getting anything unique or useful when they click on a link. All of the information is regurgitated, and chances are that readers have already come across it in the past.

As a result, search engines are now prioritizing deep and niche content that gives readers useful information and unique points of view.

Major search engine algorithm updates occurred both in 2025 and 2026. The February 2026 Discover Core Update and March 2026 Core Update both reduce the visibility of mass-produced, generic content.

E-E-A-T has started setting the standard in the field of content creation. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a defining element in the Google Search Quality Rater Guidelines. To put it in simple terms, expertise and a distinctive point of view build credibility. They impact the audience’s perception of a piece of content, which in turn contributes to better search engine positioning.

The Benefits of Embracing the Topical Authority Approach

Using topical authority as a content creation standard benefits you immensely in more than one way.

The first and most obvious benefit has already been mentioned. Topical authority builds trust. It increases your authority. The audience perceives you as an expert in a field. It starts engaging more with your content. Search engines follow suit. People are happy, they spend time on your pages. Google likes that, it pats you on the back, and improves your overall search engine standing.

A few additional but equally important benefits of topical authority content creation include:

• Such content is often picked up and quoted by others, improving both networking and your reach
• It contributes to natural link building
• Excellent performance and one of the most cost-efficient types of digital marketing
• Long-term sustainability of your brand establishment efforts
• Increased conversion rates and sales
• Good performance in both regular and AI searches

It’s All Fun and Games Until You Start Doing It (Wrong)

The concept of topical authority sounds clear, but it’s still a rather vague term.

How is authority established, how is it measured?

Because the set of criteria isn’t as strict as guidelines pertaining to other SEO strategies, many fail at establishing topical authority.

Even seasoned copywriters get the concept wrong. Some of the most common mistakes include the following:

• No uniqueness: True topical authority necessitates expertise and depth. Covering a theme comprehensively and having a unique perspective aren’t easy to do. Shallow content, even if it gets published often, wouldn’t cut it. It provides no opportunities for thorough and thoughtful topic exploration. Long-form content can also fail if it says nothing new or fails adding value to the conversation. Let’s face it – coming up with a unique take or spin is difficult. You need to have an intimate understanding of the topic, and you also have to be a writing master to get the kind of result we’re envisioning here.
• Scattered writing: Trying to cover too many topics and going in too many directions can both be problems. Topical authority requires focus. It requires consistency. The content you produce should be related, each piece building upon the previous one, further elaborating and enlightening. Search engines and readers alike need clarity. If you’re trying to be a Jack of all trades, you’re simply going to get everyone confused about what it is that you do really well.
• A failure to utilize content clusters: Content clusters are organizational tools that structure website content cohesively. You typically start with a broad overview of a topic, eventually digging deeper and adding nuance/topics of conversation to the main theme. Content clusters usually consist of a pillar page and supporting pages. They’re connected to each other via internal links, giving the site structure and the reader direction during their exploration journey.
• Lacking human direction: AI is great. It can become addictive. Once you try it to generate some content, you’ll probably feel exhilarated about its speed and ability to produce thousands of words within minutes. While all of this is amazing for research and giving your content some initial direction, overusing AI will instantly kill your topical authority. That’s because AI tools add nothing new to the conversation. They don’t have expertise or experience. Going back to E-E-A-T, you can easily understand how being dependent on AI is going to make you miss the mark and reduce the effectiveness of your reputation establishment efforts.
• Missing brand values and a distinctive style: To be an authority within a niche, you need to have a voice. That voice should be loud and clear. If people can mistake you for someone else, you’re not doing a good job. Topical authority starts with knowing who you are, what you want to say, and how you want to say it. When this framework is in place, you’ll find it so much easier to produce unique and truly valuable content that will deliver the most unique and beneficial of audience experiences.
• Being a trend follower and not a trend setter: If you don’t have a lot of content creation experience, you may approach the task by doing some research and discovering the pieces of content that perform optimally within your niche. Attempting to replicate someone else’s success, however, isn’t the way to build your credibility. You have to be a trend setter and not a follower. To do so, you should be coming up with topics and approaches that others haven’t capitalized on yet.

Making Topical Authority Happen: The Most Effective Steps

Now that you know what you shouldn’t do, let’s discuss the steps that will build your topical authority over time.

Disclaimer: topical authority isn’t something you can achieve in five days. You need consistent content creation efforts over time to build your niche and dominate it.

So, start today and continue working without worrying about immediate results. A few of the best things you can do include:

• Do your research: While trying to replicate what others aren’t doing isn’t a winning approach, you still need a good understanding of what’s going on in the niche. Read. When you’re done, read some more. See how each topic is approached. See how the big players structure their content clusters to dive deep and uncover hidden aspects of the concept nobody is talking about. Take some notes. While doing so, you’ll probably immediately start coming up with your own approach and a way to differentiate yourself from the crowd.
• Make your personal experience a starting point: The biggest differentiator, the most valuable asset you have, is your own personal experience. Nobody has it. Nobody can use it. Make the most of that asset by turning it into the shining star of your content creation efforts. What do you know? What have you done? Start at this point and carry out a brainstorming session about the topics you can cover and the stories you can tell on the basis of the professional or topical experience you’ve accumulated through the years.
• Build your biography: Google links content to a source. A source that has authority immediately transfers that reputation to newly published content pieces. Apart from coming up with a good strategy, you also need to have certain credentials linked to your name. Make sure your website has a comprehensive bio page. List your credentials, certifications, awards, and anything else that could contribute to an overall good standing in a field. The same applies to your social media pages, especially LinkedIn. The next step would be to participate in discussions and eventually – get quoted by others. This type of social proof will get picked up easily, contributing to the growing importance and popularity of your profile. You can also employ offline reputation establishment to add to your online status. Participation in seminars, talks, and conferences of relevance will add powerful credibility to your profile.
• Continue digging and having fun exploring once you identify core topics: Building topical authority can be a lot of fun, especially if you’re truly passionate about a topic. The opportunities to dig deeper and continue adding to the value of a content cluster are endless. Most fields evolve all the time. Once you cover evergreen sub-topics, you can continue working on enriching the respective cluster. Adding your opinion, doing interviews, or discussing new trends (and sharing your view on those) can enhance the cluster, make it richer, more nuanced, and valuable.

Content Cluster Example

If all of this still seems a bit too abstract, let’s go through a quick example of how a content cluster can be set up.

I’ll base the example on my experience as a copywriter.

Currently, I am very passionate about AI and its role in copywriting.

Let’s make that the focus. My pillar page would probably be something like The Most Comprehensive AI Copywriting Guide.

Under it, we can explore supportive and secondary topics that will produce a well-rounded cluster. Some of these topics can be:

• Using AI for copywriting effectiveness without falling into the over-dependence trap
• Writing AI prompts for better copywriting results
• Ways to maintain creativity in the age of AI copywriting
• Case studies that demonstrate some of the claims already made
• Personal story of how AI has impacted my copywriting journey
• How to edit AI content
• How to create different types of AI content (for social media, press releases, ebooks, etc.)
• SEO and AI content
• How authorship is changing in an AI world
• The ethics of AI copywriting

And these are just a few of the sub-topics that give the cluster structure and direction. Once you cover these essentials, you can continue digging even deeper, presenting more layers and shaping the distinctiveness of each cluster.

The cool thing about all this is that you can do numerous clusters within your area of expertise. They can be connected to each other and used for cross-promotion. The more you elaborate, the more your content will be working towards reputation establishment. Additionally, you’ll find the inspiration to continue exploring the topic and presenting your point of view.

Bonus tip: The main elements within your content cluster can be updated periodically to maintain relevance. This way, you’ll be getting fresh content without having to come up with additional ideas all the time.

Be an Expert and Dominate Your Niche (Online and in the Real World)

Content marketing’s very essence has been changed.

Today, articles can be produced in a matter of minutes using ChatGPT and specialized content creation tools.

One thing, however, can never be replaced. Genuine human experiences still matter. They add depth and nuance to content in a way that AI cannot and will never learn how to. Prioritizing your knowledge and point of view is a winning approach, regardless of your industry or the size of your business.

Developing topical authority is a powerful approach that will help you stand out. I can help you fine-tune your content strategy and execute in a way that yields tangible, sustainable branding results. Get in touch to discuss your digital marketing needs and come up with the right approach together.

The post A Complete Guide to SEO Topical Authority in 2026 (And Beyond) appeared first on Phoenix Digital Solutions.

So, what’s a normal bounce rate and when does it get to be too high? According to a RocketFuel study, the average bounce rate for websites is 49 percent. A bounce rate of 25 to 30 percent is optimal but very difficult to achieve. Websites that have a bounce rate exceeding 70 percent are usually struggling with a serious problem.

You can get data about your website bounce rate from your Google Analytics profile. Based on the information found there, it’s possible to come up with an array of solutions for the problem.

Work on a Quality Visitor Experience

Even if your website features high quality content, it will still maintain a high bounce rate in the absence of a good user experience.

One of the most disruptive things that have a negative impact on the website bounce rate is the use of pop-ups and other aggressive advertising methods. Even if you’re trying to sell, there are more subtle ways to accomplish the goal.

A recent survey suggests that 70 percent of people find pop-ups to be annoying. They’ve been ranked close to lottery scams when it comes to the negative response of the audience.

If you’re looking for ways to advertise, make it relevant. Content that comes with a call to action, a request for the person’s email address in exchange for a free ebook and other unobtrusive brand establishment tools will deliver much better results.

Optimize for the Right Visitors

A high website bounce rate could be the result of a single landing page that’s attempting to appeal to a diversified audience.

When carrying out online campaigns, you’re probably attempting to accomplish various goals. In order to make it happen, you need to have a pretty good idea about the audience’s specifics and the types of content these people would like to see.

To get better results, you need to create different landing pages that address the specific needs of different audiences. Optimizing these pages for the right set of keywords will enable you to do audience segmentation and give people something relevant, something that they’d want to see.

Improve the Quality of Your Content

Website content is the most important asset you have when it comes to establishing a solid audience and keeping these people engaged.

Work hard on creating intriguing, original and relevant texts, infographics and videos. Today’s audience is no longer interested in straightforward promotion. If you’re capable of giving people something useful, they’ll probably spend more time interacting with your brand.

To reduce the website bounce rate, you should also consider website specialization. Make your content niche and explore topics that others aren’t focusing on. This way, you will attract an audience that has a particular interest in the topic and that will be likely to explore a big number of pages.

Work on Improving the Website’s Speed

A slow loading time has already been identified as one of the factors that can have a serious negative impact on the website bounce rate. If your page takes a lot of time to load properly, chances are that people will move on to another source of information. This trend has become even more prominent with the rise of mobile technology.

Tools like Google Page Speed will give you some idea about the current performance of your website and the areas in need of improvement.

If you don’t have the knowledge to speed up the website on your own, consider hiring a professional team for the job. A few simple enhancements like a hosting change, image optimization and better caching can all have a profoundly positive impact within a short period of time.

Improve Your Call to Action

One final simple thing you can do to enhance the website bounce rate is providing better calls to action on your pages.

Only 47 percent of all websites https://www.go-globe.com/blog/fortune-web-design/ have a call to action button that’s easy to see and that people spot within three seconds of visiting a website. That’s an essential when it comes to getting the results you’re hoping for.

Call to action improvements can focus both on the design and the phrasing. Be concise, be visible and tell people exactly what you want from them.

A focus on website quality is the best way to bring down the website bounce rate, get the audience engaged and carry out successful marketing campaigns. Think about your audience rather than about sales and you’ll soon see the difference.

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The truth of the matter is that proper SEO methods are really worth the effort. In the US alone, 40 to 60 billion searches happen on Google every single month. Of these, only 3.4 percent result in a click on an AdWords (paid) listing. All the other traffic goes to websites that rank organically for relevant keywords.

Do you want to reach the top of the search engine results page (SERP) and benefit from a massive traffic boost/high audience engagement? If so, the following five SEO tactics are ones you should definitely incorporate in your strategy.

Quality, Relevant Content

All other proper SEO methods will fail in the absence of high quality content.

This is a cumulative term that refers to the page texts, articles, videos, infographics, image galleries and other kinds of content featured on your pages.

Content-based marketing is more cost-effective than other approaches and has been known to generate three times as many leads. When it comes to content for SEO purposes, there are a few rules you need to follow.

For optimal results, you have to:

• Choose the right niche topics that fall within your area of expertise
• Make sure your content is original (by doing competition research)
• Incorporate the right keywords relevant to the topic
• Give something valuable to your audience – a thorough overview of the topic, step-by-step guidance, an interview with an expert or simply a highly enjoyable read

Responsiveness and Voice Optimization

Gone are the days of people only accessing websites through a desktop computer.

Today, you have to make sure that your website is user-friendly and properly designed for all kinds of screens.

In the second quarter of 2020, 51.5 percent of all traffic in the world was generated through a mobile device.

What’s even more important – smartphones are changing the way people are searching for information.

You have to make sure your website’s design is responsive – it should adapt to the size of the screen that it’s being viewed on. In addition, optimizing content and pages for voice search will enable you to capture a lot of the traffic generated through such devices.

SEO Tactics of Paramount Importance: Backlinks Still Matter

The term backlink refers to links from other sites pointing to your content. Google views such backlinks as recommendations. In other words, someone considers your online pages good enough to recommend to their own audience.

Backlink creation is still highly relevant.

When trying to create backlinks for your website, however, you should understand a few important things:

• Quality is much more important than quantity
• To help your website grow, backlinks should come from niche, relevant, high authority websites
• Poor quality links from generic directories can actually kill your SEO
• The same applies to paid-for links

There are numerous strategies to generate quality backlinks and you can learn some about the best ones here.

Local Optimization

Anyone who wants to attract local traffic should engage in this kind of SEO. Local optimization is perfect for shops and local businesses that want to grow their audience (and customer base) within the neighborhood.

Local optimization puts emphasis on the types of services you offer and the location of your business.

Some of the most reliable local SEO strategies include the following:

• Featuring your location and relevant location-based keywords in your content
• Add information about your address and the ways people can get in touch with you
• Create Google My Business and Google Maps entries
• Create entries in local directories like Yelp and Foursquare

Focus on Regularly Updating Your Older Pages and Boosting Their Popularity

When working on SEO, using Google Analytics and the Search Console will be imperative. These tools provide a lot of data about the pages visitors enjoy the most and the types of content they want to see.

Based on this information, you can “elevate” the content of older website pages that are starting to lose some of their popularity.

If you choose evergreen topics for your content, chances are that pages will continue doing good in the long-run. Still, revisiting your older content will enable the much better utilization of assets you’ve already put together.

To improve the performance of older texts, try increasing the length of the content, adding some new relevant keywords and doing internal linking to send those pages some juice.

These are just some of the proper SEO tactics that will help you get the job done. You can incorporate many other whitehat approaches in your strategy to get even better outcomes. And remember – proper SEO takes time to work. Be patient, keep on building your online presence and learning more about what your audience wants. Eventually, these efforts will pay off.

The post 5 SEO Tactics That Can Double Your Traffic appeared first on Phoenix Digital Solutions.

Matt Cutts Speaks

In January 2014, Google’s head of search and spam Matt Cutts answered some questions about the manner in which social signals affect search rankings.

Most social signals have no effect on search engine rankings, Cutts said in an official video, especially if these signals are not pointing directly to a particular website. Google crawlers index search engines in a manner that differs from the indexing of standard content-based pages, as well. This is yet another reason for the little influence social signals have.

According to Cutts, social signals are incapable of affecting search engine rankings directly. In his statement, Cutts said that the current ranking algorithm does not take in consideration the number of reshares or Facebook likes that a particular page or a piece of content gets.

Social Reputation vs. Social Shares

The types of social accounts that a particular website has are crucially important for the establishment of social reputation. Social reputation is the one factor that seems to be having some effect on website optimization.

Getting references from accounts that have good reputation and building a stable body of followers will both be essential for the establishment of good social reputation. Instead of focusing on dozens of low-quality possibilities, search engine optimization experts should work on boosting the quality of profiles.

Social shares, on the other hand, may have less influence on SEO but they are still great for promotional and brand establishment purposes. Stimulating many to share content and to popularize particular pages will ultimately result in higher popularity.

Social Media Signals and the Future

In a video, Matt Cutts made some interesting predictions about the future of social signals and their connection to website optimization.

According to Cutts, Google will be much more capable of identifying and keeping track of social media signals in the future. This is when the factor could potentially be included in the search engine algorithm.

For the time being, Google has limited social media crawling ability, which is why social shares and signals are more of a marketing tool than a search engine optimization method. Still, the benefits are too many to underestimate.

Google+ and SEO

One final question remains to be answered and this one focuses on the effect that Google’s social network has on website optimization.

According to MOZ.com, there is a correlation between Google +1s and improved search engine rankings. The results of the study suggest that Page Authority and the number of +1s are both vitally important for the high ranking of a particular page.

All of this information suggests that the world of search engine optimization will never be the same. Gone are the days of simple formulas and techniques that could guarantee proper ranking for keywords of interest. SEO today has become truly complex and in the future, website optimization will become an even more diversified field.

Photo courtesy of: SEO Planter

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What does the future have to offer? The 2014 SEO trends are somehow confusing and being successful will demand much more dedication and commitment than ever before. Here are five key trends you need to familiarize yourself with before the start of the new year.

Learn to Cope with the New Restrictions
It’s been a tough, tough year for SEO specialists. Keyword restrictions came in 2013, giving very little analytics data for optimization experts to base their strategies upon. The first and most important 2014 SEO rule is to learn how to cope with the restrictions.

Blog comments and article marketing have also been killed by Google. The number of possibilities is dwindling all the time. Still, sticking to these restrictions is key to maintaining your positioning. A failure to abide can easily result in disaster.

The End of Technical SEO Strategies?
2014 may easily put the end of technical SEO. On-site optimization techniques involving design and development used to be crucial for good website positioning. Though the functioning of the website is still a factor, its importance has been diminished.

The use of platforms like WordPress has made it a lot easier to stick to the standards. Such platforms offer ready solutions that eliminate the need for having a technical SEO expert involved in the process. A revolution has started and it will continue shaping up the SEO landscape in 2014.

Focus on Content
We have already discussed the importance of content for SEO purposes but 2014 is going to be the year of the content.

The 2014 SEO trends focusing on content quality are going to be the most important factor for the success of a website. Start developing your content plan right now. Quality and consistency will help you achieve your SEO goals.

Paying for professional content services is one of the best investments you can make in terms of popularizing your website and improving its optimization. These SEO professionals are the ones that will have a lot of work in 2014.

Focus on Social Media Marketing
Forget about link building and focus on your social media presence. Is it consistent? Are you making the most of social signals? If you are finding it difficult to answer these questions, you have a reason to worry.

Just like in the case of content for SEO purposes, you need to have a strategy defining the specifics of your social media presence. Posting for the sake of filling your pages and profiles will no longer do it. You need to get the audience engaged and you need to build stable communities for successful implementation of social networking SEO strategies.

Target Mobile Audiences
Mobile audiences will continue gaining power and influence over the world of SEO. If your website lacks a responsive version, you should focus on making it happen as soon as possible.

Doing search engine optimization for a mobile audience can help you harness new popularization methods. There are significant differences between traditional optimization and SEO for mobile devices. Understand the specifics and get to it.

SEO is a niche that changes a lot but the past few years have started a major shift towards reputation building and content-based techniques. There will be great opportunities for website optimization in 2014 but you need to familiarize yourself with the basics and understand the opportunities that will deliver the best results.

Photo credit: SEOPlanter / Foter.com / CC BY

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Waiting for others to discover you and to start including links to your content can be a lengthy process. Here are several alternative strategies you can rely on to make your online presence more noticeable.

Social Networking
Social networking is the heart and soul of search engine optimization, plus it can result in some quality backlinks. Many social networks will provide you with do-follow links, the ones that play a role in your SEO efforts.

Even if the links you get are no-follow, you will still benefit from the traffic and the sustainable audience increase. Get into the habit of posting something interesting on a daily basis. Some of the social networks you should consider exploring include Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube, Google+ and Tumblr.

Guest Posting
Writing articles for high quality, popular websites is a great marketing technique. It will also provide you with backlinks coming from pages in the same industry. Such backlinks are the most valuable ones.

Look for websites and blogs that have solid audience. Contact the owner or administrator and suggest a partnership. You will write an interesting and unique piece and in return, you will get your biography and a link to your website published alongside the article.

Guest posting is still one of the hottest link building strategies. it adds value to both websites involved and since it is mutually-beneficial, chances are that you will get many website owners to agree to the arrangement.

Do a web search about your topic of interest. Many websites actually have a guest posting policy that you can review to figure out whether a partnership is possible.

Press Release Marketing
Creating well-written, interesting press releases is another 2013 link building technique that delivers excellent results.

There are many websites and directories that publish press releases regardless of the topic. Take a look at such directories and make sure that they are ranked well. Getting low-quality backlinks will interfere with your SEO efforts in a negative way.

Your press releases need to be engaging, since apart from getting a backlink, you will also get some traffic to your website. Write about interesting studies or new facts in the industry that people would like to be reading about.

A Solid Content Strategy
Add useful, unique and interesting content to your website on a regular basis. This strategy is great for stimulating natural link building.

The more specialized and intriguing your content is, the more backlinks you will get. The strategy will demand some time to begin delivering results but it is one of the most sustainable options.

Finally, avoid some of the biggest link building mistakes that many website owners and inexperienced webmasters commit. Quality is much more important than quantity. Avoid low quality directories and irrelevant websites. You should never pay for links or participate in reciprocal link schemes. Google can easily get you penalized for relying on these techniques. The best link building strategies require some time and effort but they are the ones that will move your website up the search engine results page.

Need assistance with link building and SEO? We can help. Contact us today to find out more about our mission and the range of services that we offer.

Photo courtesy of freedigitalphotos.net, author: Kromkrathog

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Working with a SEO professional will help you optimize the performance of your website and experience a wide array of benefits. Here are some of the most important advantages.

Targeted Traffic
Search engine optimization will eliminate general traffic and give you an opportunity to deliver your message to a highly targeted audience.

Targeting is one of the biggest advantages of using internet to deliver your message, to find prospects and to advertise your products and services to the right group of people. Often, a small and targeted audience will be much more receptive than the large, general audience.

Through the selection of the right keywords, a SEO professional will help you reach the individuals that are interested in the range of products and services that you have to offer. Targeted traffic translates into new business growth possibilities.

Affordable Marketing
Doing search engine optimization is one of the most affordable forms of online promotion.

Internet marketing tends to be inexpensive and very efficient. Having your website appearing among the top search engine results for a particular keywords of interest will deliver long-term marketing benefits.

The failure to optimize your website will deprive you of a huge opportunity to reach new customers and to interact with potential business partners. According to a July 2013 study conducted by GE Capital Retail Bank, 60 percent of people use search engines to research products before going to any website. More than 80 percent of shoppers do online research before buying anything. Before making a major purchase, people spend an average of 79 days looking for information, a process that involves multiple online resources.

These statistics show how important it is for your website to have a good search engine positioning. This guarantees you the right kind of product exposure and increases the efficiency of your internet marketing efforts.

Sustainable Results
An internet marketing campaign will deliver results while it lasts. Upon its completion, you will see a decrease in traffic, purchases or inquiries. SEO delivers long-term results.

Doing SEO, adding high quality content to your website and being actively involved in online reputation establishment will make your presence stronger in the long term. Your website will continue moving up towards the top of search engine results. SEO is a long-term investment. The benefits will be enjoyed for years to come.

Increased Revenue Generation Potential
More traffic and better marketing campaigns will translate into new revenue generation possibilities.

The investment in professional SEO will pay itself off in a very short period of time. Just think about it. When looking for a certain product, people tend to go through the first few pages of search engine results. Appearing anywhere else will decrease your chances of generating sales significantly, especially if you are trying to guarantee the success of an ecommerce website.

Doing modern and professional SEO will affect all aspects of your business. It will define your marketing, it will help you reach new prospects and it will provide new revenue generation possibilities. All of these possibilities make it vital to adopt a serious approach. Professional SEO is the key to marketing sustainability and you should get started with it as soon as possible.

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What’s New?
Google Senior Vice President Amit Singhal introduced the algorithm change that is called Hummingbird and that will affect nearly 90 percent of the Google search volume.

The original Google strategy was to provide results on the basis of keywords that people used to find information. Now, the search engine will try to examine the relationship between things, since the number of people asking complex questions when using the search engine is increasing.

Search engine results will try to match the meaning of the search query rather than correspond to the keyword or phrase being used. According to Google representatives, Hummingbird was launched a month ago and the majority of search engine users failed noticing a difference.

The Google algorithm will still perform searches in the same way. The manner in which queries are analyzed is going to be different, the official company statement said.

What does Google Hummingbird Mean for SEO Efforts?
Past updates like Google Penguin and Google Panda wrecked havoc among the SEO experts. Many websites were penalized for using low quality backlinks and hosting duplicate or poorly written content.

It is only logical for webmasters to panic about the impact Google Hummingbird is going to have on website optimization.

Google announced that website owners and publishers have nothing to worry about. According to the official statement, Hummingbird will keep the way in which websites are being optimized unchanged.

Websites that have well-written and original content are going to maintain their good positioning, despite the new algorithm. Reputation establishment and proper social media participation are also going to continue affecting the world of search engine optimization.

PageRank and other factors that affect website placement among search engine results remain intact, as well.

Website Traffic and the Hummingbird Effect
Some website owners have already complained that they lost a portion of their traffic over the past month. Now they wonder whether Google Hummingbird is to blame.

It is possible for Hummingbird to have affected search traffic but Google representatives claim that many other factors could have been responsible for the negative development. Hummingbird is mainly expected to affect the experience of Google users without interfering seriously with the work of webmasters and website owners.

Worried about Google Hummingbird? Want to get more content for your website and improve its positioning? Contact us today and we can discuss the specifics of your project.

The post Google Introduces Biggest Algorithm Change since 2000 – Welcome Hummingbird! appeared first on Phoenix Digital Solutions.