Content marketing for small businesses is all about demonstrating your knowledge, values and passion. If you’re willing to share this knowledge with prospects, you’ll be investing in the long-term establishment of brand recognition.
What are you doing to connect to your audience? Does your reputation establishment campaign put a focus on marketing? The days of traditional outbound campaigns are long gone. Today’s audience wants to get something useful and fun from its interaction with brands. Using content marketing as a part of the overall marketing strategy has become equally important for big enterprises and small family businesses. Over the years, content marketing proved its credibility – a recent
Some say that guest blogging is dead in 2017. This isn’t necessarily the case. The strategy is still alive and kicking. It simply requires a different approach.
Guest blogging ranks among the best ways to promote your own blog and content, not to mention the fact it can help for optimization It can help you bring more traffic to your pages, establish brand awareness and help you build meaningful relationships within the
An email blast is still an incredibly popular marketing approach, regardless of the fact that many innovative techniques have gained traction lately. There’s a reason why email campaigns are so sought after. Campaign Monitor statistics suggest that marketers are six times more likely to get a click through from an email than from a tweet. What’s even more impressive, 81 percent of people who have gotten a newsletter based on previous shopping habits are likely to make a purchase due to such a targeted campaign.
Ebooks are becoming more and more popular. They are a wonderful marketing tool and according to a DemandGen report from the end of 2014, 29 percent of companies have created a free ebook for promotional purposes in the past year. Content marketing is one of the best options for establishing your reputation. Putting a book together requires effort and knowledge, which is why the outcome will be appreciated by readers. Need specific reasons to consider this marketing tool? Wondering
