Five Perpetual Content Marketing Problems and How to Fix Them

What are you doing to connect to your audience? Does your reputation establishment campaign put a focus on marketing? The days of traditional outbound campaigns are long gone. Today’s audience wants to get something useful and fun from its interaction with brands. Using content marketing as a part of the overall marketing strategy has become equally important for big enterprises and small family businesses. Over the years, content marketing proved its credibility – a recent

Six Reasons Why Every Company should Invest in an Article Writing Service and Professional Content Marketing

You’re a small business owner and you believe that investing in professional marketing is going to be a waste of money at the time being? How about a professional article writing service? Chances are that you don’t deem it necessary. You’re not alone – many small and medium-sized business owners underestimate the importance of professional content marketing. This post isn’t meant to convince you that

Understanding the Social Media Gap: Passive Presence vs. Active Engagement

We live in a world with communication channels that are becoming exponentially more dynamic. Social networks, mobile devices and gadgets ease interactions between people, businesses and even official entities. Using social media for business and brand recognition remains a good approach due to the rising number of people relying on such platforms. The numbers don’t lie – Facebook has 1.44 billion monthly active users (as of March 31, 2015), Twitters scores 302 million