Strategies That Will Immediately Improve Your Website’s Bounce Rate

A high bounce rate suggests that people are coming to your website and leaving immediately, without exploring more than one page. Various factors could contribute to a high bounce rate – poor content, a website that loads slowly, use of misleading tags for the purpose of attracting an audience, poor …

Five Perpetual Content Marketing Problems and How to Fix Them

What are you doing to connect to your audience? Does your reputation establishment campaign put a focus on marketing? The days of traditional outbound campaigns are long gone. Today’s audience wants to get something useful and fun from its interaction with brands. Using content marketing as a part of the overall marketing strategy has become equally important for big enterprises and small family businesses. Over the years, content marketing proved its credibility – a recent

Four Benefits of Professional Web Content Writing

How is your brand represented online? Have you taken the time to make your content bright, vivid and engaging? A negative answer would imply a huge missed opportunity. Good content enables you to connect to the audience, get your message across and boost the effectiveness of your inbound marketing campaign. There are also people who recognize the importance of quality web content but believe they can do a decent work themselves. The problem is, decent work is not enough. In order to help your company

Writing for an Online Audience: Tips for Creating Website Content Like a Pro

You launched your website and you were probably thinking that creating the content would be a piece of cake. After all, you know the niche well, you are passionate about it and you can do a decent job as a writer.

There are several important complications that many website owners and webmasters underestimate. Writing for an online audience has its specifics. Knowing how to facilitate the search for information and how to make the experience more pleasant for the website visitor will be essential.