Understanding the Social Media Gap: Passive Presence vs. Active Engagement

We live in a world with communication channels that are becoming exponentially more dynamic. Social networks, mobile devices and gadgets ease interactions between people, businesses and even official entities. Using social media for business and brand recognition remains a good approach due to the rising number of people relying on such platforms. The numbers don’t lie – Facebook has 1.44 billion monthly active users (as of March 31, 2015), Twitters scores 302 million