Five Perpetual Content Marketing Problems and How to Fix Them

What are you doing to connect to your audience? Does your reputation establishment campaign put a focus on marketing? The days of traditional outbound campaigns are long gone. Today’s audience wants to get something useful and fun from its interaction with brands. Using content marketing as a part of the overall marketing strategy has become equally important for big enterprises and small family businesses. Over the years, content marketing proved its credibility – a recent

Six Tips for the Selection of the Best Professional Copywriter

Did you know that 27 million pieces of web content get shared online each day? According to more than 72 percent of all marketers, branded content is more effective than magazine ads, press release writing or the use of direct mail. Finally, companies that blog actively generate 97 percent more leads than the ones that don’t! These statistics certainly sound impressive and they demonstrate just how crucial quality content is. Business owners know that development is strongly connected with sensible web presence and